It’s week six, and the redesigned landing page is officially live!
One of this week’s highlights was pitching my Pinterest idea to the Denovo Fertility marketing team. They were enthusiastic about the proposal and eager to get started immediately. As it turns out, my intern partner, Khongorzul, has experience managing Pinterest accounts. We combined her expertise with the insights I gathered from my conversation with Jorel McCree and further personal research to develop a strategic plan for the platform. While our other intern responsibilities prevent us from implementing the Pinterest strategy ourselves, we were glad to share our ideas with the team member who will be bringing them to life.
Another unique project I worked on this week was creating an Instagram engagement tutorial video for my team members. Since not everyone at Denovo Fertility is familiar with the platform, I put together a short instructional video explaining how they can interact with our posts to help boost performance and engagement. It was rewarding to contribute in a way that supports the entire team.
I also had the opportunity to assist Khongorzul in developing the influencer program. I provided feedback on the content she’s created so far and gained a deeper understanding of what goes into building a program like this from the ground up. She’s doing incredible work, and I’ve learned a lot from working with her.
Looking ahead, my next challenge is designing a landing page for clients who have experienced the loss of a child during their fertility journey. Addressing such a deeply sensitive topic is new to me, but I’m confident I can approach it with empathy and respect. I recognize the significance of this project and am fully committed to handling it with grace. I’m grateful I can collaborate closely with my team and use their insight and support to guide me throughout the process.
Quote of the week:
“I just went for what interested me, and in the end, I feel like it all came together.”
– Advice from Dawn Verbrigghe, CEO of Jottful